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Nothing has presented “two minutes” as tastefully as Maggi since its entry into India over four decades ago.
When it first arrived in the country in 1983, Nestlé’s “two-minute noodles” faced a daunting task: Cracking the traditional roti-sabzi market.
But with an instantly catchy Doordarshan campaign, Maggi not only created a new category of snacking but also came to dominate it. Today, Maggi remains the undisputed champion of the instant noodle segment, notwithstanding a near-existential crisis a few years ago and intense competition.
Nestlé India is poised for a leadership change as Suresh Narayanan, who became chairman