Digital Transformation: The way ahead to achieve organisational growth and success in a rapidly evolving digital world


Digital technologies are changing the way businesses function today. It impacts all business units – HR, Finance, Operations, Sales, Marketing or Manufacturing – and is being integrated into all areas of an organisation, fundamentally changing how the company operates and delivers value to its customers. For instance, leveraging mobile apps, social media, and analytics helps better understand customers and deliver personalised experiences, increasing customer satisfaction and loyalty. A study by McKinsey & Company found that digital transformation also streamlines business processes and eliminates manual, time-consuming tasks. Automation and artificial intelligence can increase productivity by 20-25% in some industries while reducing operational costs by up to 60%. This is mainly because automation, robotics and AI reduce errors, speed up workflows, and increase productivity, ultimately leading to cost savings and higher profits.

Furthermore, by using data analytics to gain insights into customer behaviour, market trends, and business performance, organisations can make informed decisions that drive growth and competitiveness. And finally, another study by McKinsey & Company also found that organisations experiment and innovate more rapidly by embracing emerging technologies and agile development methodologies, bringing new products and services to market faster and gaining a competitive edge. These are just some benefits of embracing digital transformation in a rapidly evolving digital world. If you are also looking to take your organisation to newer heights, ISB Executive Education has introduced a Certificate Programme in Digital Transformation that will help you deep-dive into the technological disruptions across industries. It will further help you learn about emerging technologies like Blockchain, Social Computing, IoT, and their business use cases, identify opportunities for innovation in your company, and learn frameworks you can apply to your organisations to build a competitive advantage.

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Key takeaways of Digital Transformation Programme by ISB Executive Education

  • Adapting to the fast-paced and ever-changing digital environment while comprehending its necessity and potential impact
  • Consolidating a strong foundation in the current competitive market through a high-level digital-led strategy
  • Exploring emerging technologies like IoT, Blockchain, AI/ML
  • Using techniques to calculate the risks and rewards of digital implementation in the changing industry landscape
  • Creating strategic & operational plans across the value chain

Who is this course best suited for?

This course is best suited for individuals who are function heads and want to derive maximum benefit from the latest digital technologies, thus transforming the day-to-day operations and positively impacting their P&L. It is also apt for individuals who are not technology experts but responsible for driving their company’s strategy or leading digital transformation in their organisation and want to ensure that they put the best foot forward in their company’s digital transformation and are always ahead of their competition. Consultants working with clients to help them transition, transform and scale their businesses will also find value in this course.

Key Programme Highlights

  • 75+ Pre-Recorded Videos for Self-paced Learning from top ISB Faculty
  • Practice Quizzes
  • Graded Assignments
  • 2 Weeks Capstone Project
  • Real-Life Case Studies
  • Live Online Sessions with Industry Practitioners

Programme Details

Any graduate/diploma holder can take the 12-week-long course. It commences on May 16, 2023, and the fee is Rs 1,26,000 + GST. To check out the full programme details, click here.

About ISB:

ISB evolved from the need for a world-class business school in Asia. Ranked #1 in Research in India, ISB anticipated the leadership needs of emerging economies. The rapidly changing tides of the business environment, especially in the context of emerging economies, require leaders today and in the future to be equipped with leading-edge levers to sail through them. ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.

About Emeritus:

ISB Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 300,000 students from over 200 countries have benefitted professionally from Emeritus’ courses.

Disclaimer: The article has been produced on behalf of Erulearning by the Times Internet’s Spotlight team.


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