Here’s how Aparna’s willingness to financially support her family was backed up by Amazon & its ‘I Have Space’ program


Meet Aparna Deka! A woman who actualised the age-old adage, “Where there’s a will, there’s a way”, and became an inspiration for all women wanting to financially support their families but finding themselves chained by societal constructs.

Aparna Deka is a store owner from Hatigaon, Assam. She, along with her husband, used to run a small store to earn their family a livelihood. While the couple worked quite hard to make ends meet, their financial conditions kept them from considering building a house or providing quality education for their daughter. Aparna’s husband tried to earn additional income by making package deliveries on a bicycle, but even that couldn’t suffice. Later on, the couple decided to buy a scooter for Aparna to be able to help her husband with the deliveries. Once they had a scooter, Aparna joined
Amazon’s ‘I Have Space’ program as a delivery partner and started making door-to-door deliveries.

The program helped her earn a steady income to complement their store’s income and fulfil the family’s long-due aspirations. While associating with
Amazon, with her continued persistence and courage, she has finally been able to start building a house and support her daughter’s education. On her way to supporting her family financially, she also broke many societal norms and set an example by becoming the first female delivery partner in their locality. Now she’s an inspiration to many!

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Just like Aparna and her husband, countless other small store owners struggle to make ends meet and find it difficult to afford a decent lifestyle for their families. Little do they know that by collaborating with
Amazon via the ‘I Have Space’ program, they can support their families more efficiently. Not just that, the program can also help them grow their small store by getting more footfalls that eventually improve their store’s income and overall business.
Amazon’s ‘I Have Space’ program has so far helped thousands of store-owners in around 420 cities to join the Amazon delivery network. Through the program, delivery partners earn a steady income by making deliveries to customers close to their doors. The same collaboration has helped Aparna provide her family with a better life, her daughter a better education and herself the courage to start building a house to live in.

Indeed, one can turn their hard times around. All it takes is the willingness, as unfettered as Aparna’s!

Disclaimer: This article has been produced on behalf of Amazon by Times Internet’s Spotlight team.


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