The memorandum of understanding (MoU) signed by IIM Lucknow and Graphisads aims to bridge the gap between the advertising industry and academia by fostering innovation and entrepreneurship.
Mukesh Gupta, chairman and managing director of Graphisads, expressed his excitement about the partnership, highlighting its unique nature.
“This collaboration marks an exclusive effort in India, uniting an ad agency with a prestigious academic institution to propel media startups forward. With our robust media presence, client relationships, and extensive network, we are poised to create numerous success stories by investing more than Rs 100 crore along with other institutions over the next three years,” Gupta said.
Media industry expected to reach Rs 1 trillion
“Through personalised guidance, we aim to equip startups for market readiness… We are happy to collaborate with Graphisads’ G Force and welcome startups in the dynamic media and entertainment sector,” Bajpai added.
Mentor board of ‘G Force’
To support the entrepreneurial journey of startups, Graphisads has assembled a mentor board comprising industry stalwarts. Mentors include:
– Anil Dua, chief revenue officer of HT Media
– Annurag Batra, chairman of Exchange4Media and BW Businessworld
– Mona Jain, chief revenue officer of Zee Media
– Rajeev Gupta, chief executive officer of Adaan Digital Solutions
– Varun Kohli, chief operating officer of Times Network
Gupta also stated that this collaboration was a way for the advertising firm to “give back to the industry that has nurtured us.”
First Published: Jul 16 2024 | 10:07 AM IST