LeBron James Teams With Fortnite Makers On West Hollywood Taco Shop – Deadline


Taco Tuesday is running through Thursday in a new pop-up shop in West Hollywood that teams the world’s most popular basketball player with the makers of its most popular game.

Epic Games, the makers of Fortnite, have teamed with LeBron James in the immersive experience called “El Rey’s Taco Tuesday,” an industrial space in West Hollywood that’s described as a “gaming-restaurant” where attendees can enjoy complimentary tacos.

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On the menu are three types of gluten-free tacos, including Chicken Tinga, Grilled Carne Asada, and Roasted  Barbacoa Mushroom. You can wash it all down with “Slurp Juice” from Epic Games’ Battle Royale.

The venue is located at 8175 Melrose Avenue in West Hollywood and will be open to the public through July 22. The venue is open from 10 AM until 2 PM on Thursday..

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El Rey, of course, is Spanish for “The King,” James’s nickname. El Rey’sTaco Tuesday also has a DJ booth and the space has wall stand opportunities for photos, including characters from Fortnite.

The venue was created to celebrate James becoming a character in the Icon Series. James is rumored to be negotiating to sell his SpringHill Entertainment for a price near $1 billion. Which means he likely has a lot of tacos in his future.




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