SATURDAY AM UPDATE: Refresh for more analysis and chart…We can complain about Omicron, but I wouldn’t necessarily complain that the variant is spoiling the box office as Paramount/Spyglass Media’s Scream had a robust first day of $13.3M on its way to a $31.5M 3-day and $36M 4-day at 3,664 theaters. That 4-day beats Mama, the previous high opening for a horror movie over MLK, and overall Scream‘s 3-day isn’t far from its previous sequel opening highs, Scream 2 which did $32.9M back in 1997 and Scream 3 which made $34.7M back in 2000.
Scream received a B+ CinemaScore with PostTrak audiences giving it a 79% positive and a 61% recommend. The pic played best in the East, West, and South Central, with twenty locations we hear grossing a $25K+ first day, which is very good. Audience leaned 56% male, with close to 80% under 34 years old, indicating that the movie is appealing toward a younger generation. The largest demo was 25-34 year olds at 36%. Diversity draw was 38% Caucasian, 36% Latino and Hispanic, 14% Black, & 12% Asian/other.
Sony will be reporting their figures soon, but many see Spider-Man: No Way Home clicking past $705M after the holiday weekend, which would make it the 4th highest movie of all time at the domestic box office, besting Black Panther‘s $700M.
FRIDAY AM UPDATE: Paramount-Spyglass Media’s Scream made $3.5M from Thursday night previews that began at 7 p.m. at roughly 3,000 theaters.
That’s a healthy take for a horror movie during the pandemic, pacing behind Halloween Kills and A Quiet Place PArt II‘s Thursday nights, which were $4.8M each, and not too far behind pre-pandemic MLK weekend thriller Glass, which did $3.7M in 2019. Glass saw a three-day of $40M, but don’t go comping Scream to that M. Night Shyamalan title yet, given the erratic moviegoer attendance during the pandemic.
The reboot-sequel directed by Matt Bettinelli-Olpin and Tyler Gillett arguably is the only marquee draw until Feb. 4, along with whatever remaining dollars Spider-Man: No Way Home rakes in; that’s when Lionsgate has Roland Emmerich’s Moonfall and Paramount has Jackass Forever. The hope is that Scream, with a Rotten Tomatoes fresh critics score of 76% and audience score of 90%, can screech past anything in the $20M over four-days. That would be a nice start over the holiday in a pandemic marketplace; the highest opening over MLK weekend for a horror movie being Universal’s Mama, which did $32.1M in 2013. The biggest opening for a horror movie during the pandemic belongs to Universal/Blumhouse/Miramax’s Halloween Kills, which did $49.4M back in October. That was with a day-and-date Peacock in-home availability built in, but also when more blockbusters were back-to-back in cinemas. Halloween Kills fell short of $100M with $92M stateside.
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Paramount and Spyglass Media co-financed Scream at $24M before P&A.
In addition last night, Paramount held a Scream Opening Night Fan Event at select theaters nationwide, which featured a live Q&A with actor David Arquette, Bettinelli-Olpin and Gillett and Scream executive producer and creator Kevin Williamson, as well as a pre-taped talent intro and extended bonus content featuring the new cast with behind-the-scenes footage. That event took place at 5 p.m. PT, 7 p.m. CT and 8 p.m. ET at participating theaters.
Sony/Marvel’s Spider-Man: No Way Home took in $2.1M on Thursday at 4,012 theaters, -4% from Wednesday taking its cume through the end of week 4 to $677.95M. The Jon Watts-directed movie will become the fifth-highest-grossing movie at the domestic box office today, passing 2018’s Avengers: Infinity War, which counts $678.8M. Disney/Marvel’s Black Panther ranks as the fourth-biggest movie stateside with $700.4M.
In second place was Illumination/Universal’s Sing 2 with an estimated $555K on Thursday, +3%, for a running total through the end of Week 3 of $111M.
The other wide release this weekend is Gkids’ Belle at 1,300 locations. The movie opened Wednesday in 130 theaters, has expanded to 995 sites and counts a two day total of $335K. Pic will play in 40 Imax auditoriums this weekend as well as venues such as The Landmark in LA, BAM in NYC and The Roxie in San Francisco.