sony: Sony adds new 8K TVs to Bravia series, price starts at Rs 12,99,990

Sony India announced the new BRAVIA XR MASTER Series TV today. The new 8K LED TV is powered by the Cognitive Processor XR. With this processor, Sony claims to offer a complete immersion in an experience that thrills and moves you and feels just like the real world around you.
This device is also Calman® Ready – this feature offers advanced calibration capabilities and the ability to fine-tune adjustments.
Key Features
The new LED panel boasts an 8k resolution which gives you 8 times the detail offered by a traditional FullHD TV.
The new XR processor and the Full-Array LED panel produces deeper blacks, brighter highlights and a wider colour gamut using superior processing technologies like XR Triluminos Pro and XR Contrast Boost.

The new XR processor allows for better 8k upscaling and along with Sony’s Motion Clarity technology which cross-analyses data points across multiple frames to produce a smooth and stutter-free picture even in high motion-sensitive content like sports, claims Sony.
Games and Entertainment
The TV supports HDMI 2.1 which allows viewing 4K content at 120hz refresh rate and brings to the table support for Variable Refresh Rate (VRR) as well as Auto Low Latency Mode (ALLM) for some really low response times while gaming.
You can also turn your home into your personal movie theatre with this large screen TV. It comes with Dolby Vision, Dolby Atmos and enhanced IMAX.
This device has powerful 85W front-facing subwoofers that perfectly synchronises with visual and other technologies like XR sound positioning with Acoustic Surface Audio and XR Surround with 3D surround upscaling.
It can show you supreme quality pictures and has the perfect sound for every environment. The TV also features ambient optimisation and acoustic auto calibration technology.
Design and Connectivity
The TV supports HDMI 2.1 and the Google TV voice search powered by Google Assistant offers endless entertainment. It can work smoothly with Apple AirPlay 2 and HomeKit.

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