Though there are classic routes one can take to target their desired customer, the industry is adapting to new market trends. Retaining your customers, scaling your business, and being willing to stay ahead of the curve require you to learn and use these latest developments in the digital marketing landscape.
Latest Digital Marketing trends you should be aware of to stay ahead in the game:
● Voice search: SEO is going screenless, with people resorting to voice-activated search assistants for Google searches. According to LinkedIn2, 3.25 billion people worldwide currently use voice search and smart speakers to access the internet, making it a key focus area for digital marketers.
● AI and IoT marketing solutions: Research and Markets analysis shows that around 50% of customer queries today are managed through AI-based chatbots. It has also been predicted that the global AI-enabled market will reach $2.2 billion by 2024. AI-enabled chatbots understand the complex needs of a customer and provide desired solutions. The same goes for many other IoTs that streamline the process of gathering data and imparting uniform marketing decisions on behalf of the business in the current market scenario.
● Short video content: Digital marketers have a new way to reach their desired customer profile. Short video content has recently gained a lot of momentum. Thus, brands look forward to leveraging this opportunity to create content that targets the prospective customer rightly and quickly. Customers also make buying decisions via engaging in informative short video content that makes it a digital marketing asset in today’s world. ● Programmatic Advertising: Programmatic Advertising includes the use of AI software to purchase digital advertising without the hustle of human negotiation. You can target a more specific audience by smartly using algorithms and machines to buy ads. This is a quicker and more efficient method with a high conversion rate and low customer acquisition cost.
● Augmented Reality and Metaverse: The industry is abuzz with the use of AR and metaverse to create a virtual experience for customers to try the services from the comfort of their homes. Businesses are progressively investing in this latest technology to elevate the customer experience, making it an ideal time to learn about the evolving digital strategy.
How can you keep up with the changing industry trends?
The continuously evolving digital marketing space calls for a holistic understanding of the industry to stay ahead of the curve. The ISB Executive Education Professional Certificate in Digital Marketing programme can help you decode the same and unleash your potential as a digital marketer. You can get a comprehensive overview of the global digital marketing landscape. The programme is meant for young digital marketers who wish to handle digital marketing campaigns for a brand, company or individual in the evolving digital ecosystem.
The Professional Certificate in Digital Marketing programme by ISB Executive Education brings a 360-degree in-depth knowledge about various aspects of digital marketing like programmatic analysis, video marketing, mobile marketing, marketing automation and more. This helps mid-level career professionals level up their knowledge about the latest digital marketing strategies and optimally run digital campaigns. They offer ISB Executive Alumni status and a certificate post-completion of the programme.
ISB Executive Education Professional Certificate in Digital Marketing programme’s distinctive pedagogy
Some of the highlights of this programme include – 200+ pre-recorded videos from esteemed faculty members in 24 weeks, a well-thought course structure with five-pillar modules, industry-specific knowledge, 90+ assignments and quizzes, 4 case studies, and one capstone project. In addition to this, access to Emeritus Career Services, which helps build an impressive resume, and LinkedIn profile and assist with job placement, is an impressive add-on.
Past participants of the ISB Executive Education Professional Certificate in Digital Marketing programme work at American Express, Publicis Groupe, Hogarth, globalise, and GLG, amongst others.
You can also access ISB Research Tools like development tools, self-help articles, simulation instruments and essential tools for a hands-on learning experience. Exclusive invitations to webinars, conferences, and master classes and the scope to facilitate as a guest speaker while being a programme participant are great learning and networking opportunities.
Major programme takeaways
By the end of this programme, candidates will be able to understand new digital technologies and developments and devise digital strategies to achieve optimal performance. They will learn to describe digital customer behaviours while reaching the right customer segments via the appropriate digital marketing channels, measure the success of the digital marketing campaigns and manage a brand’s reputation online.
To check out the full programme details, click here.
About the Indian School of Business (ISB)
The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. ISB is committed to creating business leaders through its innovative programmes, outstanding faculty, and thought leadership. It has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in postgraduate business education. ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.
About Emeritus
ISB Executive Education is collaborating with an online education provider, Emeritus, to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 300,000 students from over 200 countries have benefitted professionally from Emeritus’ programmes.
Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.
1. https://worldpopulationreview.com/country-rankings/internet-users-by-country#:~:text=Click%20on%20a%20tile%20for,access%20the%20internet%20each%20year
2. https://www.linkedin.com/pulse/voice-search-trends-watch-out-2022-rigo-guadron/