Tata Curvv Launched At ₹9.99 Lakh: A Bold Challenger To Hyundai Creta, Maruti Suzuki Grand Vitara & Kia Seltos

Tata Motors Launches Curvv at ₹9.99 Lakh: A Stylish Contender in the Mid-Size SUV Segment

Tata Motors has once again set the stage for a fierce battle in the mid-size SUV market with the launch of its all-new Tata Curvv. Priced competitively at an introductory ₹9.99 lakh (ex-showroom), the Curvv is poised to take on some of the most popular SUVs in the segment, including the Hyundai Creta, Maruti Suzuki Grand Vitara, and Kia Seltos. With its striking coupe SUV design, advanced technology, and multiple engine options, the Curvv is not just another entrant—it’s a game-changer.

Tata Curvv Launched at ₹9.99 Lakh: A Bold Challenger to Hyundai Creta, Maruti Suzuki Grand Vitara & Kia Seltos — **Tata Motors Launches Curvv at ₹9.99 Lakh: A Stylish Contender in the Mid-Size SUV Segment**

A Bold New Design Language

The Tata Curvv stands out with its unique coupe SUV silhouette, a design choice that is both bold and refreshing in the mid-size SUV segment. The sleek roofline, sharp character lines, and futuristic LED lighting elements give the Curvv an aggressive yet sophisticated appearance, distinguishing it from the more conventional designs of its competitors. This design ethos reflects Tata’s commitment to innovation and its willingness to push the boundaries of automotive styling.

The Curvv’s exterior is complemented by a modern and tech-forward interior. The cabin features a minimalist design, with premium materials and a driver-focused layout. A large touchscreen infotainment system, fully digital instrument cluster, and a panoramic sunroof are just some of the highlights that enhance the Curvv’s appeal, offering a blend of comfort and cutting-edge technology that today’s SUV buyers crave.

Powertrain Options for Every Driver

Under the hood, the Tata Curvv offers a range of powertrain options to cater to diverse driving preferences. Built on the new Adaptive Tech Forward Lifestyle (ATLAS) architecture, which is designed specifically for internal combustion engine (ICE) models, the Curvv offers three distinct engine choices:

1.2-litre Revotron Turbo Petrol: This engine delivers 120PS of power and 170Nm of torque, offering a balanced mix of performance and efficiency. It’s ideal for drivers who want a responsive and fuel-efficient vehicle for everyday driving.
1.2-litre Hyperion Gasoline Direct Injection (GDI): With 125PS and 225Nm, this engine is a step up for those who demand more power. The GDI technology ensures better fuel atomization, leading to improved performance and fuel efficiency.
1.5-litre Kryojet Diesel: For those who prefer diesel engines, the Kryojet offers 118PS and a robust 260Nm of torque, making it an excellent choice for long-distance travel and heavy-duty driving.

Each of these engines is paired with either a 6-speed manual transmission (MT) or a 7-speed dual-clutch automatic (DCA), providing flexibility and ease of driving in various conditions.

Positioned to Rival Segment Leaders

With the Curvv, Tata Motors is directly targeting established players like the Hyundai Creta, Maruti Suzuki Grand Vitara, and Kia Seltos. These models have dominated the mid-size SUV market for some time, but the Curvv’s combination of avant-garde design, versatile engine options, and competitive pricing makes it a formidable rival.

The Hyundai Creta, known for its reliability and feature-rich package, the Maruti Suzuki Grand Vitara with its hybrid technology, and the Kia Seltos, which boasts a sporty design and advanced features, will now face stiff competition from the Curvv. Tata Motors has equipped the Curvv with features and performance capabilities that are not only on par with these segment leaders but, in some cases, exceed them.

A Step Forward for Tata Motors

The launch of the Tata Curvv marks a significant milestone for Tata Motors as it continues to expand its presence in the SUV market. The company has consistently pushed the envelope in terms of design, safety, and technology, and the Curvv is a testament to this commitment. It represents the future of Tata’s SUV lineup—a future where style, innovation, and performance come together to meet the evolving needs of the modern consumer.

The Tata Curvv is being offered in four variants/personas — Accomplished, Creative, Pure and Smart. Below are the variant-wise Tata Curvv prices (ex-showroom, introductory).