Vertical Entertainment Appoints Francois Martin To New SVP Role – Deadline

EXCLUSIVE: Vertical Entertainment has appointed former Aviron and The Weinstein Company executive Francois Martin to the newly created position of Senior Vice President, Content Partnerships. 

Martin will now be responsible for leading and expanding the indie distributor’s content sales presence across all platforms. He’s already assumed the post and will report going forward to Vertical Partners Peter Jarowey and Rich Goldberg.

Martin began his career in Miramax’s marketing department, transitioning to The Weinstein Company upon its founding in 2005. His decade-plus spent at that then-prestigious studio saw him rise through the ranks from Senior Director, Marketing to President, Marketing Strategy for both TWC and the Miramax label, Dimension Films. 

The exec has previously worked on marketing campaigns for such notable films as Kill Bill, Chicago, Spy Kids, Scary Movie, Lee Daniel’s The Butler, Django Unchained, Inglorious Basterds, The King’s Speech, Paddington and Silver Linings Playbook, among others. In the time between his roles at TWC and Vertical, Martin served as Executive Vice President, Media Strategy and Content Distribution at William Sadleir’s Aviron Pictures.

“We are thrilled to welcome Francois to the Vertical team,” said Jarowey and Goldberg. “As our company continues its acquisitions growth and expands our production and production financing business, we needed a person of Francois’ stature to keep us at the forefront of this rapidly changing industry. We are confident that with his dedication, vision, and industry experience, our goals will be achieved.”

“Beginning in my early days at Weinstein, I have relished working at companies with growth potential and identifying opportunities to gain market share and control a segment of the industry,” added Martin. “Vertical is on a great trajectory, and I am excited to begin working with Peter, Rich, and the entire team to reach those benchmarks.”

Since its founding in 2012, Vertical Entertainment has established itself as a leading global indie distributor, given its unique combination of full-service marketing and sales services, its ability to leverage creative and platform relationships to maximize revenue streams from all content providers, and its eye for distinctive material from notable talents.

Current and upcoming releases from the company include Michael Jacobs’ Maybe I Do starring Diane Keaton, Susan Sarandon, Richard Gere, William H. Macy, Emma Roberts and Luke Bracey; K. Asher Levin’s Good Side of a Bad Man starring Emile Hirsch, Thomas Jane, Harvey Keitel and Ashley Benson; Darren Le Gallo’s Sam & Kate starring Dustin Hoffman and Sissy Spacek; Hans Canosa’s The Storied Life of A.J. Fikry, based on Gabrielle Zevin’s New York Times bestselling novel; the 2022 SXSW thriller Gone in the Night, directed by Eli Horowitz and starring Winona Ryder and John Gallagher Jr.; John Patton Ford’s 2022 Sundance pic Emily the Criminal, starring Aubrey Plaza, who is nominated for a 2022 Gotham Award for Outstanding Lead Performance; Krystin Ver Linden’s Alice, which also premiered at Sundance 2022 and stars Keke Palmer, Common, Gaius Charles and Jonny Lee Miller; and John Michael McDonagh’s The Forgiven, starring Ralph Fiennes, Jessica Chastain and Matt Smith, which premiered at Tribeca 2022.

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