ViacomCBS And Charter Reach Carriage Deal Including Streaming – Deadline


ViacomCBS and Charter Communications, the No. 2 U.S. cable operator, have struck a new multi-year carriage deal that includes distribution for streaming services.

The agreement covers linear networks, and streaming outlets like Paramount+, Pluto TV, BET+ and Noggin are earmarked for “future distribution to Spectrum customers,” a press release said. (Spectrum is Charter’s consumer cable and broadband brand.)

- Advertisement -

Like its traditional TV programming peers, ViacomCBS is managing a delicate balancing act, pursuing direct-to-consumer streaming while also preserving a still-profitable linear business in secular decline. One area of interest also continues to be advertising, as marketers are looking for TV to evolve more quickly into a vehicle with the flexibility and precision of digital media. In announcing the deal, ViacomCBS and Charter said they will also expand their existing joint efforts around addressable media and advanced advertising.

NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M; 85% Of Super Bowl Spots Sold Or In Talks

In the previous renewal cycle, which took place before the reunion of Viacom and CBS in late-2019, Viacom had a tense negotiation with Charter. It warned viewers of a potential Charter blackout before the companies eventually reached an agreement. CBS, which until 2019 was separate from Viacom, set its last renewal with Charter in 2018.

- Advertisement -

For ViacomCBS CEO Bob Bakish, who led Viacom prior to its merger with CBS, repairing frayed distribution relationships has been a key strategic objective throughout his tenure. His predecessor at Viacom, Philippe Dauman, incurred significant resentment among pay-TV operators by trying to ram through steep rate increases even as network ratings were starting to slip. Some systems ended up dropping the company’s networks for long periods as a result, putting a squeeze on a key revenue stream.

“We are pleased to have reached a new deal to deliver ViacomCBS’ expansive portfolio of popular brands and premium programming for Spectrum audiences to enjoy, plus greater choice in how they consume our content,” said Ray Hopkins, President, U.S. Network Distribution, ViacomCBS. “Charter is a valued partner, and we look forward to deepening our long-standing relationship.”

Tom Montemagno, EVP of Programming Acquisition for Charter said the deal is an acknowledgement of “the fast-changing pace of the subscription video business.” The pact, he added, will “provide us the flexibilities to adapt for the benefit of our customers while also furthering our strategic interests in the advanced advertising realm and aggregated video store concept with the addition of the streaming apps.”

- Advertisement -




Source Link

- Advertisement -

Share

Latest Updates

Keiynan Lonsdale, Dylan Sprouse Set For LGBTQ Comedy My Fake Boyfriend – Deadline

Lionsgate and BuzzFeed have set the LGBTQ romantic comedy My Fake Boyfriend as the partnership’s second production, with the film to star Keiynan...

Jillian Share Joins eOne As Co-President Of Film Production – Deadline

Entertainment One has hired Heyday and Legendary production veteran Jillian Share as Co-President of Production, Film. Share starts on August 2 and will...

Rosie O’Donnell Joins Amazon’s ‘A League Of Their Own’ Series – Deadline

Rosie O’Donnell will return to the world of A League of Their Own. The actress, who originally appeared in the 1992 film as Doris...

Trending News

Keiynan Lonsdale, Dylan Sprouse Set For LGBTQ Comedy My Fake Boyfriend – Deadline

Lionsgate and BuzzFeed have set the LGBTQ romantic comedy My Fake Boyfriend as the partnership’s second production, with the film to star Keiynan...

Jillian Share Joins eOne As Co-President Of Film Production – Deadline

Entertainment One has hired Heyday and Legendary production veteran Jillian Share as Co-President of Production, Film. Share starts on August 2 and will...

Rosie O’Donnell Joins Amazon’s ‘A League Of Their Own’ Series – Deadline

Rosie O’Donnell will return to the world of A League of Their Own. The actress, who originally appeared in the 1992 film as Doris...

LinkedIn Allows Staff To Work Fully Remote, Removes In-Office Expectation

<!-- -->LinkedIn will allow employees to opt for full-time remote work.New York, United States: LinkedIn will allow employees to opt for full-time remote...

Tonys Set to Honor Graciela Daniele, the Director & Choreographer Will Receive Lifetime Achievement Award

The Tony Awards is set to recognize a 10-time nominee with a major honor. Deadline reports that Graciela Daniele will receive a Lifetime...

Miguel Cervantes Returns To Title Role – Deadline

The Broadway cast of Hamilton will star Miguel Cervantes in the title role when the hit musical resumes performances at the Richard Rodgers...