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As the financial year comes to a close, liquor shops in Uttar Pradesh are pulling out all the stops to clear their remaining stock before the March 31 deadline. With the government set to seize any unsold liquor after midnight, shopkeepers have resorted to lucrative offers like ‘Buy One, Get One Free’, drawing huge crowds of customers eager to take advantage of the deals.
A viral video from Noida shows long queues outside liquor outlets, with eager buyers stocking up before the deadline. Reports suggest that similar scenes are unfolding across the state, with discounts and offers creating a shopping frenzy.
Liquor stores are under pressure to liquidate their stock before April 1, when a new excise policy will take effect, rendering the current stock unsellable. This has led to a surge in discounts and promotional offers, with shopkeepers slashing prices to attract more customers.
According to Uttar Pradesh’s excise rules, all liquor shops must clear their existing stock before the new financial year begins. Any leftover stock will be seized by the excise department and will either be destroyed or auctioned, depending on government policy. This rule is enforced to prevent old stock from being sold illegally under new excise regulations.
Social media has been flooded with videos of people lining up outside liquor stores, eagerly grabbing bottles at discounted rates. Some customers have even purchased liquor in bulk, anticipating price hikes under the upcoming policy changes.
One viral video from Noida captures the chaos, with customers rushing to liquor stores and carting away boxes of alcohol. The footage has sparked humorous reactions online, with many jokingly comparing the liquor rush to a festive sale.
As the March 31 midnight deadline approaches, liquor store owners are expected to continue offering massive discounts to clear their shelves. Customers, on the other hand, are making the most of the last-minute bonanza, ensuring that they stock up before prices reset under the new excise policy.
With just a few days left, Noida and other cities in Uttar Pradesh are witnessing an unprecedented liquor sale rush, turning the final days of the financial year into a grand clearance festival for alcohol buyers.
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